Wolverhampton - Stourbridge - Redditch

Powered by the social enterprise company Gaia Innovation Ltd, the Automotive 30% club is a voluntary network of MDs and CEOs from UK-based automotive manufacturing, retailing, and supplier companies. It includes support from some of the biggest industry manufacturers including support from the Volkswagen Group network. Originally founded by Julia Muir, CEO of Gaia Innovation Ltd, the purpose of the Automotive 30% club is to achieve a better gender balance within the industry.

The goal is to fill at least 30% of key leadership positions within the automotive industry with diverse women by 2030 utilising key strategies such as a “30 by 30” scheme. The core “30 by 30” strategy has been customised to help achieve the organisations aims and goals. By understanding the current issues around gender balancing, they are looking to help automotive businesses develop and transform through people to create gender-balanced teams that ultimately help lead businesses to better successes.

The strategy comprises four phases:

• Reach Out - to attract more women into the automotive industries

• Welcome In - Remove cognitive bias in the recruitment process and make for fairer recruitment practices.

• Pull Through - To pull women through the promotional pipeline and make sure that talented individuals can thrive and grow.

• Hold On - Retain talented women within the automotive industry.

The four core goals are designed to provide a direction of travel to enable measured progress to hit the 30% target. These are key to ensuring that these essential targets can be achieved in an objective-driven business. It is worth noting these are guidelines and do not serve as a quota or endorse positive discrimination. The Automotive 30% Club is all about positive industry change through its enthusiastic members who all want to improve the image of the industry, improve gender balance to enhance company performance, improve working environments through the active removal of cognitive and unconscious bias and help to remove obstacles that prevent talented women progressing up the career ladder.

The organisation's campaigns such as the 30:30:30 scheme are helping to drive forward positive change. The aim of the campaign was to encourage students looking for the next steps in their careers to consider automotive industry jobs.

The Automotive 30% club has also been running regular networking sessions and producing films that tell the stories of women who currently work in the automotive trade. This helps to generate awareness and prompt further discussions on driving forward equality for all within the automotive industry.

If you are interested in developing your career further in the automotive industry and want to get involved in the Automotive 30% club, visit their website at www.automotive30club.co.uk

Published: 05 Mar 2021